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hub by Premier Inn opens in Clerkenwell

The latest hub by Premier Inn hotel has opened in Clerkenwell, with the public areas including reception, bar and lounge designed by JSJ Design.

The 180-room hub by Premier Inn Clerkenwell is located on the site of a former car park on Farringdon Road, as part of a wider mixed-use development offering retail and office space.

It is the 12th hub property in London and 15th nationwide, with a further four hotels currently under development in the capital, including sites in Marylebone and on the Strand.

Whitbread launched the hub by Premier Inn brand in 2013, with the first hotel opening in Covent Garden in 2014.

The new site in Clerkenwell, designed by JSJ Design, demonstrates a fresh take on the original design with updates to the bar, lounge and breakfast area.

In a nod to the local area, the bar is made of railway sleepers and there are industrial nods throughout the décor – from metal cages and fretwork shelving to stud detail on loose furniture items.

The artwork follows the same punchy colour palette and pop-art style as in preceding hub sites; however, the subject matter is location specific. As well as well-known London iconography and landmarks, the artworks feature visual connections directly associated with Farringdon.

For example, a piece featuring train imagery relates directly to Farringdon station, the old Mail Rail and the building of the new Crossrail line. While another, featuring a collage of livestock and old receipts, is a direct nod to Smithfield Market – Europe’s largest wholesale meat market located in Farringdon for more than 800 years.

JSJ Design worked with Whitbread to develop the hub hotel concept, offering smaller rooms aimed at younger, digital native travellers who seek excellent value for money.

Since the brand launched in 2013, JSJ Design has worked with Whitbread to roll out the design across each of its sites.

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